One thing people do not realize is that we are all sales men. I have heard people say, “I would never take up a job in sales. I really do not have the composition nor flair for selling. Urgghh!” Without realizing it, the person pitching this line just sold me on how much they hate conventional selling. It was so convincing that I believed them. Trust me I’d never give them anything to sell. They just sold me something, howbeit negative. But is it necessarily so?
Well-known sales gurus Zig Ziglar and Brian Tracy taught me that selling is everyone’s job. That means my job, and your job too. Not just selling “stuff” like consumer goods in stores, but also selling ideas, opinions, dreams and options.
For example: when you are an agile coach, you may wish to sell the idea of visual management to development team members and business managers. As a business analyst you perhaps want to sell a great solution for a business problem to developers and project sponsors. As a manager you might need to sell the urge to increase productivity to workers.